Notify NYC is New York City’s official source for emergency alerts and updates on everything from severe weather to transit disruptions and traffic delays.

We created five spots for the Notify NYC campaign, each built around a real alert: traffic delays, mass transit disruptions, major events, power outages and basement flooding. The case study at the end walks through the campaign from script and storyboards to finished spots.

Role — Producer & Creative Director
Client — NYC Emergency Management
Deliverables — Five campaign spots  | campaign case study (2:31)