Accessible Dispatch
NYC Taxi & Limousine Commission + MTM
The NYC Taxi & Limousine Commission and Medical Transportation Management partnered with us to promote a citywide wheelchair-accessible taxi service across all five boroughs.
Across a five-year, ADA-compliant campaign in 13 languages, we produced ads for passengers, demonstration videos and a driver training series that walks drivers through safety protocols and the new dispatch app.
Role — Producer & Creative Director
Client — NYC TLC and MTM
Deliverables — WAV driver training series | Freedom (1:30 ad) | Another Way (1:30 ad) | short demonstration videos
Languages — 13 languages, ADA-compliant
Services — Story development & scripting, production, VFX & motion graphics, color, sound mix